Double Your Ticket Size
The playbook for increasing average ticket value with Good/Better/Best quoting, membership upsells, and AI-driven estimate follow-up.
Most Technicians Quote One Price and Stop
The average service technician presents a single price, waits for the customer to say yes or no, and moves on. That approach leaves enormous revenue on the table — customers would often choose a premium option if one were presented.
Good/Better/Best quoting changes the conversation. Instead of one price, the technician presents three tiers with clear value differences. Customers self-select upward, and average ticket size climbs 30–60% — without any hard selling.
30–60% Larger Tickets
Good/Better/Best quoting consistently lifts average ticket value.
Membership Upsells
Attach maintenance plans to 25%+ of service calls automatically.
AI Follow-Up
Ava AI follows up on unsold estimates to recover lost deals.
What's Inside
- The Good/Better/Best quote template for HVAC, plumbing, and electrical
- How to price the 'Better' tier so it becomes the default choice
- Membership maintenance plan pricing and packaging guide
- Ava AI estimate follow-up sequence for unsold quotes
- Technician training script: presenting three options without pressure
- Benchmark: average ticket lift across 85,000 service locations
Who this is for: Owners and sales teams who want to increase revenue per call.
Download the Double Your Ticket Size
Get the complete playbook with real operator data and step-by-step implementation guidance.
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